“I just launched my website. Why isn’t it ranking #1 on Google?”
“Why am I not even showing up in the search results? I mean… I HAVE a website!”
“The guy who designed my website clearly didn’t do a good job. My competitors are still ahead of me.”
“I want you to build my website, and I want it to rank above Amazon and Digikala on Google.”
I hear stuff like this from clients almost every single day. At this point, these sentences are basically engraved into my DNA from hearing them so often.
Whenever someone asks me these questions, I explain the same thing:
Building a website is one service.
Getting that website to rank on Google is another service.
The two are connected, sure. But they’re not the same thing.
I wanted to write this article because whether you’re a businessman or a businesswoman, you should know what you should expect when buying digital services—and what you shouldn’t.
What should you expect from your web designer?
What should you expect from your SEO specialist?
And what’s the difference between web design and SEO anyway?
Let’s clear that up.
Imagine you want to open a store.
First, somebody has to build the building so you have somewhere to put your products.
But does simply owning a store automatically mean you’re going to make sales?
Nope.
People need to walk by it.
They need to hear about you.
They need a reason to come in and buy.
A store sitting in the middle of nowhere with no foot traffic isn’t exactly printing money, right?
Well, the digital world works pretty much the same way.
Your website is the store.
Your products and services are the stuff on the shelves.
And that road that brings people to your store?
That’s SEO.
So what exactly is SEO?
What Is SEO?
SEO stands for Search Engine Optimization.
In plain English, it’s a bunch of things you do to your website that make Google more likely to recommend it to people.
Now you might be thinking:
“Why do I need Google’s attention anyway? Doesn’t Google show everyone?”
Not really.
Google is a business too.
Just like any business, it wants to protect its reputation and keep its users happy.
That means it can’t just throw every random website under the sun into its search results.
Some websites are scams.
Some have terrible content.
Some only want clicks.
Some owners work on them for a week and then disappear for six months.
So Google doesn’t immediately trust every brand-new website enough to put it in front of users.
Instead, it watches.
It evaluates.
It gathers signals.
Basically, Google wants to know:
“Is this website actually worth showing people?”
The SEO Process
So what happens next?
Once your website is built, SEO work should begin.
(And yes, shameless plug—we do SEO at Digital Zarrin too.)
SEO includes things like content creation, technical optimization, link building, and a bunch of other stuff behind the scenes.
New websites usually go through a period where Google is still figuring them out.
Think of it like a sandbox.
You know how kids can spend hours building castles in a sandbox?
That’s kind of the idea.
Your website gets a chance to experiment, learn, grow, and prove it’s here to stay.
During this period, you’re basically showing Google that you’re serious.
That you’re not going to abandon the site next month.
That you’re committed to creating useful content and improving the experience.
As Google gains confidence in your website, it slowly starts showing it to more and more people.
Then it watches what happens.
Do people find the content useful?
Do they get answers to their questions?
Do they stay on the page?
If those signals look good, things start moving.
And once momentum kicks in, growth can start looking pretty exciting.
So if your website isn’t showing up on Google yet, there’s a good chance the reason is simple:
You haven’t done enough SEO.
That’s why it’s not really your web designer’s job to get you ranking on Google.
That’s your SEO specialist’s job.
Now don’t get me wrong.
A good web designer still matters—a lot.
If your site is slow, people leave.
If it looks bad, people don’t trust it.
If it feels unprofessional, visitors might think:
“If they didn’t care enough to build a decent website, maybe their products aren’t that great either.”
And if people don’t like your website, Google won’t be too excited about recommending it either.
Everyone plays a role in your business growth.
But without SEO, your website can easily disappear among millions of others.
How Long Does SEO Take?
Usually, somewhere between 3 and 6 months of consistent SEO work before you start seeing meaningful results.
For websites that already have some authority and traffic, it can happen faster.
For brand-new websites, it usually takes longer.
One of the biggest advantages of SEO is that the results tend to stick around.
Unlike paid ads, where the second you stop paying, the traffic faucet gets shut off.
With SEO, strong rankings can keep bringing visitors long after the work was done.
Of course, that doesn’t mean you stop doing SEO.
Getting to the top is hard.
Staying there is even harder.
And your competitors aren’t sitting around doing nothing.
You know that already.
Another nice bonus?
SEO is usually one of the most cost-effective marketing channels out there.
What Does an SEO Specialist Actually Do?
A lot.
Like… a lot.
They improve website speed.
Optimize images.
Create content people actually want to read.
Fix technical issues.
Improve internal links.
Build authority.
Research keywords.
Analyze competitors.
And about a hundred other things nobody sees happening behind the curtain.
Can Anyone Guarantee a #1 Ranking?
Honestly?
No.
And if somebody guarantees you a #1 ranking, run.
Seriously.
Just run.
Because Google is the final decision-maker.
Nobody outside Google controls Google.
What a good SEO specialist can guarantee is the process.
They can guarantee they’ll implement the strategies and best practices that improve your chances.
But nobody can honestly guarantee a specific ranking.
How Much Does SEO Cost?
That depends.
Every SEO specialist and agency has its own pricing structure.
The cost depends on your industry, competition, goals, and current website situation.
If you want to know what our SEO services cost, get in touch and let’s talk.
We’ll take a look at your website and give you a clearer picture of what’s needed.
What’s Next?
If you want your website to be more than just an online business card, and you actually want it to bring in customers, then it’s time to take SEO seriously.
Reach out and let’s see how we can help get your business in front of the people searching for it.
