<\/p>\n\n\n\n
\u201cI just launched my website. Why isn\u2019t it ranking #1 on Google?\u201d<\/p>\n\n\n\n
\u201cWhy am I not even showing up in the search results? I mean… I HAVE a website!\u201d<\/p>\n\n\n\n
\u201cThe guy who designed my website clearly didn\u2019t do a good job. My competitors are still ahead of me.\u201d<\/p>\n\n\n\n
\u201cI want you to build my website, and I want it to rank above Amazon and Digikala on Google.\u201d<\/p>\n\n\n\n
I hear stuff like this from clients almost every single day. At this point, these sentences are basically engraved into my DNA from hearing them so often.<\/p>\n\n\n\n
Whenever someone asks me these questions, I explain the same thing:<\/p>\n\n\n\n
Building a website is one service.<\/p>\n\n\n\n
Getting that website to rank on Google is another service.<\/p>\n\n\n\n
The two are connected, sure. But they\u2019re not the same thing.<\/p>\n\n\n\n
I wanted to write this article because whether you’re a businessman or a businesswoman, you should know what you should expect when buying digital services\u2014and what you shouldn\u2019t.<\/p>\n\n\n\n
What should you expect from your web designer?<\/p>\n\n\n\n
What should you expect from your SEO specialist?<\/p>\n\n\n\n
And what\u2019s the difference between web design and SEO anyway?<\/p>\n\n\n\n
Let’s clear that up.<\/p>\n\n\n\n
Imagine you want to open a store.<\/p>\n\n\n\n
First, somebody has to build the building so you have somewhere to put your products.<\/p>\n\n\n\n
But does simply owning a store automatically mean you’re going to make sales?<\/p>\n\n\n\n
Nope.<\/p>\n\n\n\n
People need to walk by it.<\/p>\n\n\n\n
They need to hear about you.<\/p>\n\n\n\n
They need a reason to come in and buy.<\/p>\n\n\n\n
A store sitting in the middle of nowhere with no foot traffic isn’t exactly printing money, right?<\/p>\n\n\n\n
Well, the digital world works pretty much the same way.<\/p>\n\n\n\n
Your website is the store.<\/p>\n\n\n\n
Your products and services are the stuff on the shelves.<\/p>\n\n\n\n
And that road that brings people to your store?<\/p>\n\n\n\n
That\u2019s SEO.<\/p>\n\n\n\n
So what exactly is SEO?<\/p>\n\n\n\n
What Is SEO?<\/p>\n\n\n\n
SEO stands for Search Engine Optimization.<\/p>\n\n\n\n
In plain English, it\u2019s a bunch of things you do to your website that make Google more likely to recommend it to people.<\/p>\n\n\n\n
Now you might be thinking:<\/p>\n\n\n\n
“Why do I need Google\u2019s attention anyway? Doesn’t Google show everyone?”<\/p>\n\n\n\n
Not really.<\/p>\n\n\n\n
Google is a business too.<\/p>\n\n\n\n
Just like any business, it wants to protect its reputation and keep its users happy.<\/p>\n\n\n\n
That means it can\u2019t just throw every random website under the sun into its search results.<\/p>\n\n\n\n
Some websites are scams.<\/p>\n\n\n\n
Some have terrible content.<\/p>\n\n\n\n
Some only want clicks.<\/p>\n\n\n\n
Some owners work on them for a week and then disappear for six months.<\/p>\n\n\n\n
So Google doesn\u2019t immediately trust every brand-new website enough to put it in front of users.<\/p>\n\n\n\n
Instead, it watches.<\/p>\n\n\n\n
It evaluates.<\/p>\n\n\n\n
It gathers signals.<\/p>\n\n\n\n
Basically, Google wants to know:<\/p>\n\n\n\n
\u201cIs this website actually worth showing people?\u201d<\/p>\n\n\n\n
The SEO Process<\/p>\n\n\n\n
So what happens next?<\/p>\n\n\n\n
Once your website is built, SEO work should begin.<\/p>\n\n\n\n
(And yes, shameless plug\u2014we do SEO at Digital Zarrin too.)<\/p>\n\n\n\n
SEO includes things like content creation, technical optimization, link building, and a bunch of other stuff behind the scenes.<\/p>\n\n\n\n
New websites usually go through a period where Google is still figuring them out.<\/p>\n\n\n\n
Think of it like a sandbox.<\/p>\n\n\n\n
You know how kids can spend hours building castles in a sandbox?<\/p>\n\n\n\n
That\u2019s kind of the idea.<\/p>\n\n\n\n
Your website gets a chance to experiment, learn, grow, and prove it’s here to stay.<\/p>\n\n\n\n
During this period, you\u2019re basically showing Google that you’re serious.<\/p>\n\n\n\n
That you’re not going to abandon the site next month.<\/p>\n\n\n\n
That you’re committed to creating useful content and improving the experience.<\/p>\n\n\n\n
As Google gains confidence in your website, it slowly starts showing it to more and more people.<\/p>\n\n\n\n
Then it watches what happens.<\/p>\n\n\n\n
Do people find the content useful?<\/p>\n\n\n\n
Do they get answers to their questions?<\/p>\n\n\n\n
Do they stay on the page?<\/p>\n\n\n\n
If those signals look good, things start moving.<\/p>\n\n\n\n
And once momentum kicks in, growth can start looking pretty exciting.<\/p>\n\n\n\n
So if your website isn’t showing up on Google yet, there’s a good chance the reason is simple:<\/p>\n\n\n\n
You haven\u2019t done enough SEO.<\/p>\n\n\n\n
That\u2019s why it’s not really your web designer\u2019s job to get you ranking on Google.<\/p>\n\n\n\n
That\u2019s your SEO specialist\u2019s job.<\/p>\n\n\n\n
Now don’t get me wrong.<\/p>\n\n\n\n
A good web designer still matters\u2014a lot.<\/p>\n\n\n\n
If your site is slow, people leave.<\/p>\n\n\n\n
If it looks bad, people don\u2019t trust it.<\/p>\n\n\n\n
If it feels unprofessional, visitors might think:<\/p>\n\n\n\n
\u201cIf they didn\u2019t care enough to build a decent website, maybe their products aren\u2019t that great either.\u201d<\/p>\n\n\n\n
And if people don’t like your website, Google won\u2019t be too excited about recommending it either.<\/p>\n\n\n\n
Everyone plays a role in your business growth.<\/p>\n\n\n\n
But without SEO, your website can easily disappear among millions of others.<\/p>\n\n\n\n
How Long Does SEO Take?<\/p>\n\n\n\n
Usually, somewhere between 3 and 6 months of consistent SEO work before you start seeing meaningful results.<\/p>\n\n\n\n
For websites that already have some authority and traffic, it can happen faster.<\/p>\n\n\n\n
For brand-new websites, it usually takes longer.<\/p>\n\n\n\n
One of the biggest advantages of SEO is that the results tend to stick around.<\/p>\n\n\n\n
Unlike paid ads, where the second you stop paying, the traffic faucet gets shut off.<\/p>\n\n\n\n
With SEO, strong rankings can keep bringing visitors long after the work was done.<\/p>\n\n\n\n
Of course, that doesn\u2019t mean you stop doing SEO.<\/p>\n\n\n\n
Getting to the top is hard.<\/p>\n\n\n\n
Staying there is even harder.<\/p>\n\n\n\n
And your competitors aren’t sitting around doing nothing.<\/p>\n\n\n\n
You know that already.<\/p>\n\n\n\n
Another nice bonus?<\/p>\n\n\n\n
SEO is usually one of the most cost-effective marketing channels out there.<\/p>\n\n\n\n
What Does an SEO Specialist Actually Do?<\/p>\n\n\n\n
A lot.<\/p>\n\n\n\n
Like… a lot.<\/p>\n\n\n\n
They improve website speed.<\/p>\n\n\n\n
Optimize images.<\/p>\n\n\n\n
Create content people actually want to read.<\/p>\n\n\n\n
Fix technical issues.<\/p>\n\n\n\n
Improve internal links.<\/p>\n\n\n\n
Build authority.<\/p>\n\n\n\n
Research keywords.<\/p>\n\n\n\n
Analyze competitors.<\/p>\n\n\n\n
And about a hundred other things nobody sees happening behind the curtain.<\/p>\n\n\n\n
Can Anyone Guarantee a #1 Ranking?<\/p>\n\n\n\n
Honestly?<\/p>\n\n\n\n
No.<\/p>\n\n\n\n
And if somebody guarantees you a #1 ranking, run.<\/p>\n\n\n\n
Seriously.<\/p>\n\n\n\n
Just run.<\/p>\n\n\n\n
Because Google is the final decision-maker.<\/p>\n\n\n\n
Nobody outside Google controls Google.<\/p>\n\n\n\n
What a good SEO specialist can guarantee is the process.<\/p>\n\n\n\n
They can guarantee they\u2019ll implement the strategies and best practices that improve your chances.<\/p>\n\n\n\n
But nobody can honestly guarantee a specific ranking.<\/p>\n\n\n\n
How Much Does SEO Cost?<\/p>\n\n\n\n
That depends.<\/p>\n\n\n\n
Every SEO specialist and agency has its own pricing structure.<\/p>\n\n\n\n
The cost depends on your industry, competition, goals, and current website situation.<\/p>\n\n\n\n
If you want to know what our SEO services cost, get in touch and let’s talk.<\/p>\n\n\n\n
We’ll take a look at your website and give you a clearer picture of what’s needed.<\/p>\n\n\n\n
What’s Next?<\/p>\n\n\n\n
If you want your website to be more than just an online business card, and you actually want it to bring in customers, then it’s time to take SEO seriously.<\/p>\n\n\n\n
Reach out and let’s see how we can help get your business in front of the people searching for it.<\/p>\n","protected":false},"excerpt":{"rendered":"
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