You’ll need this tutorial if a, you are a beginner, and b, you don’t want or can’t spend any money on doing keyword research. In this tutorial, we’ll find great ideas for your blog so that you can evolve content around them. With zero money and just by following a couple of easy steps, you can make a full content calendar!
Step 1: Access AnswerThePublic:
This tool has both a free and a paid version. The paid version is pretty cheap and has great features but we’re gonna stick with the free version. All you need to do is search AnswerThePublic on Google, click on the website, and sign up to this tool.
Step 2: Conduct Keyword Research:
a) Enter Your Keywords: In the search bar, type a seed keyword related to your niche. It can be anything. It just has to be related to your website’s topic. (e.g.: healthy recipes”). I searched “seo”. uppercase or lowercase doesn’t matter. Keep in mind that with the free version, you can only do 3 searches per day. So use them wisely.
b) Select Language and Location: Adjust the settings to match your target audience. I normally go with USA for location and Eng for language.
Step 3: Explore Keyword Suggestions:
Answer The Public offers different formats for viewing keyword data, including wheels, lists, and tables. Each format helps you explore how people search for information related to your topic!
a) Wheels: This visualization presents questions and phrases related to your keyword in a circular format, making it easy to see various themes and topics at a glance.
b) Tables: This section organizes the questions and phrases into a straightforward table format. It’s useful for quickly scanning and finding specific queries.
c) Lists: This format provides a simple, linear list of questions and phrases. It’s ideal for those who prefer a concise, text-based view without visual clutter.
We don’t need all these formats, so don’t panic. Just head over to the tables section and set the box below it to questions or comparisons, as they offer better blog ideas.
Step 4: Prepare a google sheet:
In the paid version of Answer The Public, you can download the CSV file with all the keywords, and their volume. But now that you’re using it for free you can’t get the CSV file (at least I couldn’t) so explore the keywords and choose 20-30 of them. Open a Google sheet, copy the keywords that are the most relevant to your blog, and paste them into your sheet.
Step 5: Check volume and keyword difficulty:
You have a list of keywords now but you can’t just go evolve content around them and expect them to rank at the top of Google. You should check their volume and keyword difficulty first. Volume refers to the number of searches a specific keyword receives within a given timeframe, typically a month. This helps gauge the popularity and potential traffic for that keyword. Keyword Difficulty (KD) measures how challenging it is to rank for a specific keyword in search engine results. It typically ranges from 0 to 100, with higher values indicating more competition among websites for that keyword.
To check these metrics, go over to Ryan Robinson’s website. Open the menu and click on the keyword research tool. Enter the keyword you found one by one into the search box and click submit.Highlight any keyword that has an adequate search volume probably above 100 monthly searches and a difficulty of medium to low. Filter your results by color and let go of the other results.
Step 6: check domain authority
Install the Ubersuggest Google Chrome extension, search your keywords on Google, and check the top ten results. Look at the domain authority beneath each result, Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. If the domain authority of the top ten results is less than 40, it means you have a good chance of competing with the top results. Now get back to your sheet and strikethrough any keywords that doesn’t apply to this rule. Finally, save your list of keywords. Your content calendar is ready!
