SEO is a great asset for the success of any business. Everybody knows that. But what everybody doesn’t know is how it can help you to grow your business. Contrary to popular belief, SEO is not just about increasing website traffic. It can help your business in various ways that I will explain each of them below.
1) SEO can show you where the opportunity is:
Most people move in the same direction when they’re launching a business. They choose an industry, they buy or produce products, they build a website, and then they use SEO to get more traffic and have more sales. But there is also another way around. It starts with a free SEO consultation call to find out where the opportunities are and continues with choosing your industry and products, SEO improvement of your website will be at the end of this spectrum.
Let me explain better. Imagine you’d like to have your own online shop. But still, you have no idea what products you should sell, or maybe you know what you’d like to sell but you don’t know if you’d have a good chance competing with other businesses in your niche. That’s when you’ll need SEO consultation. An SEO expert does some SEO research like below and they tell you what you should do. Have a look at the pictures below. These numbers and the competitor’s list are all made up just to give a clue of what I’m talking about. This data is for a sunglasses online store. Here, you can see a list of keywords related to glasses that are divided based on their style, shape, and frame type into two different charts. The first column shows a list of keywords. These are the keywords you might like to rank for. The second Colum shows the volume of each keyword. If you’re not familiar with SEO jargon, volume is the number of times each keyword is searched on Google per month. The other 6 columns are a list of your competitors. These are businesses that are now ranking for your target keywords. You can see their share of volume for each keyword. With a glimpse on this list you’ll realize that you’d have a better chance ranking for glasses with wooden or metal frames, or glasses with geometric shape because your competitors are not getting enough traffic there.
2) SEO helps you understand your customers:
By using SEO tools like G4, Search Console, and Google Trends, you can understand your customers better. You can realize when they enter your website; you can see how long they stay on your pages, you’ll find out which pages/products on your website are the most popular, you’ll discover seasonal trends that apply to your business, etc. This information comes in handy when pushing your customers down the sales funnel.
3) SEO helps local customers find you:
Optimizing for local searches helps businesses reach customers in their geographic area. Local search is important for any business that has a physical location or serves a geographical area. You’ll need it even if you have an ice cream parlor or a furniture store. Because 81% of consumers now turn to Google to evaluate local businesses. An SEO expert can help you rank higher in local searches to get more customers to walk through the door in your store.
4) SEO helps more people find your website:
SEO helps improve your website, it increases your chances of ranking on search engine results pages (SERPs). It makes it more likely that users click on your site. Higher rankings lead to increased organic traffic, as most users tend to trust the first upper result more than any other one.
5) It results in better user experience:
SEO involves optimizing your website’s structure, content, and design to make it more user-friendly. This not only helps search engines understand your site better but also enhances the overall user experience, leading to higher engagement and lower bounce rates.
6) SEO builds credibility and trust:
Websites that appear at the top of search results are often perceived as more trustworthy and credible by users. By implementing SEO best practices, you can establish your brand as an authority in your industry, which can help build trust with potential customers.
7) It reduces your marketing costs while bringing you long term results:
Compared to traditional advertising methods, SEO is a cost-effective way to drive organic traffic to your website. Once you have optimized your site for search engines, you can continue to attract visitors without having to pay for each click or impression. While other marketing strategies may provide short-term gains, SEO offers long-lasting benefits that can continue to drive traffic and leads over time. By consistently optimizing your site and staying up-to-date with industry trends, you can maintain high rankings and visibility online.
In conclusion, SEO offers numerous benefits for businesses looking to improve their online presence and attract more customers. By investing in SEO strategies tailored to their specific goals and target audience, businesses can increase website traffic, build credibility, and generate leads or sales effectively while staying ahead of the competition in today’s competitive digital landscape.
