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October 29, 2024

The Ultimate beginner’s Guide to SEO

The Ultimate Guide to SEO: Everything you need to know to do your own website’s SEO!

Hi!
I’m glad you landed on this page! Here, I’m gonna share everything I know about SEO in the simplest, yet the most effective way. I’m doing this because I know how hard it is to learn SEO here and there. SEO courses cost an arm and leg, and outsourcing SEO when your business is a newbie is just outside of the realm of possibility.

So, I’m putting up a complete SEO tutorial for beginners like you. These tutorials will prepare you to do your own website’s SEO. They will also help qualify you for SEO jobs. The first thing you might want to do before starting this course is to bookmark this page because I’m gonna update it with new pieces of content every day.

We’ll start our course with the basics of SEO, its definition, its history, its role in business growth, etc.

What is SEO?

SEO stands for Search Engine Optimizations. It refers to all the hard work we do to make a website appealing in Google’s eyes so that it suggests our website, products, and services to more people.

Why is SEO Important?

Did you know that Google processes over 8.5 billion searches every day? Which equates to almost 6 million searches per minute! or that 60% of all shopping occasions start with a quick search on Google?

Now, imagine what would happen if Google showed your website whenever someone wanted to buy something?
You would be a billionaire!

Now this was just a far-fetched hypothesis, obviously Google won’t bring up the same result for 8.5 billion searches but I think it helped me prove my point that SEO is important!

There are a couple of reasons why SEO is important. Here are some of them:

1. Increased Visibility:

Over 90% of online experiences begin with a search engine. If your site doesn’t appear on the first page of results, you’re missing out on potential traffic. plus 47.5% of web traffic comes from organic search which highlights the importance of SEO even more.

2. Cost-Effective Marketing with long term results:

Compared to paid advertising, organic traffic generated through SEO is often more sustainable and cost-effective.- Credibility and Trust:

Users tend to trust organic results more than paid ads. A high ranking can enhance your brand’s credibility.

3. Brand awareness:

when you maintain your presence at the top of search result pages for related keywords to your business, people start to see you as an authority in your niche.

If you keep working on your website’s SEO, your brand’s name will evoke your niche in your client’s mind and vice versa.

Different approaches toward SEO

There are two different approaches when it comes to SEO: black hat SEO and white hat SEO. It’s really important to know their differences.

Black hat SEO refers to unethical practices designed to manipulate search engine rankings. These techniques often prioritize quick results over long-term value, putting sites at risk of penalties from search engines. Common black hat tactics include Keyword stuffing, cloaking, etc. I’ve explained what these black hat techniques are in this blog.

White Hat SEO, on the other hand, employs ethical strategies that comply with search engine guidelines. This approach focuses on delivering value to users and fostering trust with search engines. Producing high-quality content and utilizing proper keyword placement are some of them.

what is traffic?

SEO traffic is when people visit a website. Users can visit your website through various channels including search engines like google, or by swiping up to check out your website. we divide this traffic based on its source into different groups, including: organic traffic, direct traffic, referral traffic, social traffic, and paid traffic.

Types of Traffic in SEO

1. Organic Traffic:

This is the primary focus of SEO. The one that you need to invest the most time and energy in. Organic traffic comes from users clicking on non-paid search results. It’s highly valuable because it indicates that users found the content relevant to their search queries. The quality of organic traffic is often better than paid traffic, simply because users can trust them more.

2. Direct Traffic:

This type of traffic occurs when users type the website’s URL directly into their browser or click on a bookmarked link. While it’s not solely SEO-driven, improving brand visibility and reputation through SEO can increase direct traffic as users become more familiar with a brand.

3. Referral Traffic:

Referral traffic comes from users who click on links from other websites. If a website is linked from another reputable site, it can drive traffic back to the original site. Building high-quality backlinks is a key SEO strategy that enhances referral traffic. This traffic often reflects the website’s credibility and authority in its niche.

4. Social Traffic:

This traffic comes from social media platforms when users click links to your website shared on sites like Facebook, Twitter, Instagram, or LinkedIn. While social signals do not directly impact SEO rankings, they can increase visibility and drive organic traffic, making them an essential part of a comprehensive digital marketing strategy.

5. Paid Traffic:

Though not organic, paid traffic includes visitors who arrive via paid advertisements, such as Google Ads. While this falls outside traditional SEO, combining paid strategies with SEO efforts can enhance overall traffic levels and brand exposure.

In the next lesson, we will talk about the history of SEO and the Google algorithms that you should know about.

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